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News Release

Tuesday, January 15, 2013

Authentic Seacoast Company Launches Online Store

The Authentic Seacoast Company announces the launch of its online store at www.authenticseacoaststore.com. This e-commerce website not only showcases the Authentic Seacoast Company’s own brands, but lets customers browse and purchase more than 150 East Coast focused products that are also sold out of it’s harbourfront location in Guysborough, Nova Scotia.

“The new Authentic Seacoast online store is our next step to restore Guysborough’s proud trading legacy,” said Glynn Williams, Proprietor. “The store gives customers from around the world an opportunity to purchase our own branded products, such as our Authentic Seacoast gear and Full Steam Coffee, as well as an extended range of products that speak to our unique Maritime experience. It is our vision to be Nova Scotia’s online general store.”

John Stapleton, General Manager, said the new Authentic Seacoast online store “provides an opportunity to showcase our Authentic Seacoast products to the world. We are seen as Nova Scotia ambassadors online and the e-commerce site provides friends near and far, a new way to interact with and experience Canada’s East Coast.”

The www.authenticseacoaststore.com site stocks a wide range of products ranging from a special taste of Nova Scotia to Authentic Seacoast clothing and gear, Full Steam Coffee, musical instruments, folk art and crafts, luxury bedding products from the award-winning DesBarres Manor Inn, Nova Scotia bath products, beach accessories, footwear, kitchen products, outdoors goods and more. Canadian customers now receive free shipping of Full Steam Coffee orders over $60 and Authentic Seacoast clothing orders over $100.

About the Authentic Seacoast Company

The Authentic Seacoast Company comprises three groups, hospitality and travel, retail and food and beverage manufacturing, and it includes the award-winning DesBarres Manor Inn, Osprey Shores Golf Resort, Rare Bird Pub & Eatery, Skipping Stone Cafe & Store, Full Steam Coffee Co., Authentic Seacoast Distilling Co., Harbour Belle Bakery and Authentic Seacoast Brewing Co. Its operations are based in Guysborough, Nova Scotia.

For further information, please contact:

Doug Anweiler, Vice President, Marketing
Authentic Seacoast Company
416.898.3144; doug@authenticseacoast.com

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