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News Release

Tuesday, February 24, 2015

Fortress Rum™ Brings 300 Year Old Rum Trade to Life

Louisbourg, Cape Breton – Nova Scotia's Authentic Seacoast Distilling Company Ltd., together with Parks Canada and Fortress Louisbourg Association, today unveiled its new brand for the rum that has been patiently maturing in oak barrels in the Magazin du Roi at Fortress of Louisbourg National Historic Site since its arrival last September. Fortress Rum™, the first rum to be matured onsite in almost 300 years, is sold in traditional bottles and sealed in wax, capturing the authentic spirit of New France’s historic rum trade.

“We’re excited to launch Fortress Rum™ at the Fortress of Louisbourg,” said Authentic Seacoast Distilling Company President Glynn Williams. "We believe that no other spirits in the world are being matured today in an active 18th century seaside fortress. Facing the full brunt of the North Atlantic and its highly variable weather, the Fortress’ unique microclimate adds a distinct character to the carefully selected, aged Caribbean rums that our friends have been protecting here since last fall."

In the 18th century, Louisbourg was one of North America's busiest seaports and France's centre of trade and military strength in the New World. Caribbean rum was a major trading good of the times. It was brought ashore in large oak casks through the Frédéric Gate and rolled into storehouses.

Fortress Rum™ provides us with a unique opportunity to bring the story of the 18th century rum trade to life at the Fortress of Louisbourg National Historic Site,” said Blair Pardy, Superintendent for Parks Canada's Cape Breton Field Unit. “Maturing a high-quality spirit at the Fortress of Louisbourg National Historic Site helps us create memorable experiences for our visitors through enhanced programs and tours.”

"Fortress Rum™ builds upon our highly successful experience with Authentic Seacoast Company creating Full Steam Coffee Co.’s Louisbourg 1713 French Roast,” said Mitch McNutt, General Manager, Fortress Louisbourg Association. “This rum is a long-term collaboration with Authentic Seacoast and we look forward to new vintages of the spirit in the years to come.”

Fortress Rum™ is available at the Fortress' period restaurants and throughout Nova Scotia at select Nova Scotia Liquor Corporation (NSLC) stores and other fine spirits retailers. Read more about Fortress Rum at: http://www.fortressrum.com

About Authentic Seacoast Distilling Company Ltd

Authentic Seacoast Distilling Company Ltd. produces handmade, craft distilled and blended spirits including Sea Fever Rum™ at its distillery next to Osprey Shores Golf Resort on the historic Guysborough harbour. A part of Authentic Seacoast Company Ltd, which includes Osprey Shores Golf Resort, historic DesBarres Manor Inn, Rare Bird Pub, Skipping Stone Cafe & Store, Full Steam Coffee Co., Harbour Belle Bakery, Authentic Seacoast Brewing Co. (makers of Rare Bird Craft Beer), Glanbùrn Artesian Water, Authentic Seacoast Soaps and the Authentic Seacoast Store. Authentic Seacoast Company's vision is to restore the proud trading legacy of a seacoast village in Nova Scotia and to create jobs in the community on a sustainable basis by producing and sharing high quality products and experiences that are authentic and memorable. The Authentic Seacoast Company Ltd embodies the fresh sea air, industrious people and proud determination that has kept this special place by the sea alive over the past four centuries. Read more at:

About Parks Canada

Parks Canada is the largest provider of historic and natural heritage tourism in Canada. Through a network of 44 national parks, 167 national historic sites, and four national marine conservation areas, Parks Canada sets the stage and invites Canadians, as well as people from around the world, to engage in personal moments of inspiring discovery at our treasured natural and historic places. Read more at: http://www.parkscanada.gc.ca/louisbourg

About Fortress Louisbourg Association

The Fortress Louisbourg Association provides visitor experience opportunities that ensure the Fortress of Louisbourg National Historic Site is recognized locally, nationally and internationally as a premier destination, immersing visitors in an unforgettable experience of life in an 18th century colonial fortress. The Fortress Louisbourg Association operates on-site food and retail services, delivers visitor experience opportunities including the children's animation program, youth apprenticeship program, drum and fife program and afterhours programs, recruits and manages volunteers and engages partners to enhance access to visitor experience opportunities. Read more at: http://www.fortressoflouisbourg.ca


Coady Slaunwhite
Public Relations and Communications Officer, Parks Canada
902-217-0861; coady.slaunwhite@pc.gc.ca

Doug Anweiler
Vice President, Marketing and Communications, Authentic Seacoast Company Ltd.
902-533-2078, cell 416-898-3144; doug@authenticseacoast.com

Matt Charlton 
Pigeon Row
902-240-4928; matt@pigeonrow.com

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