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News Release

Tuesday, September 16, 2014


After almost 300 years, rum is once again being stored behind the massive stone walls of the Fortress of Louisbourg National Historic Site.

Authentic Seacoast Distilling Company Ltd., Parks Canada and Fortress Louisbourg Association are collaborating on a multi-year project to enhance the visitor experience at the Fortress through an authentic interpretation of the historical rum trade of 18th century New France. The Magazin du Roi will serve as a warehouse to mature carefully selected Caribbean aged rums for use in special edition Authentic Seacoast Distilling Company rums.

"The Fortress' Magazin du Roi offers a truly unique venue as a spirits warehouse," said Authentic Seacoast Distilling Company President Glynn Williams. "We believe that no other spirits in the world are being matured today in an active 18th century seaside fortress. Facing the full brunt of the North Atlantic and its highly variable weather, we anticipate that the microclimate at the Fortress will contribute to a very distinct character in our rums."

In the 18th century, Louisbourg was one of North America's busiest seaports and France's centre of trade and military strength in the New World. Exchanged for Nova Scotia fish and lumber, Caribbean rum was a major trading good of the times. It was brought ashore in large oak casks through the Frederick Gate and rolled into storehouses, where it was inventoried and stored for both local consumption and for later re-export to France.

"After the successful launch of Full Steam Coffee Co.'s commemorative Louisbourg 1713 French Roast coffee, we are honoured to be working again with Parks Canada and Fortress Louisbourg Association to share and interpret experiences that are important to the understanding of our common heritage in an authentic and memorable manner," Williams added.

"Following our successful partnerships last year, we are pleased to partner with Authentic Seacoast Company and Fortress Louisbourg Association. We are excited to tell the story of the 18th century rum trade as a way to connect with our visitors in a meaningful way," said Chip Bird, Field Unit Superintendent for Parks Canada's Cape Breton Field Unit. "Offering a high quality spirit, that has matured on-site, for tasting and sale at the Fortress helps us meet the needs of our visitors who are often looking for authentic, local products with a unique story or a special connection to the place they just visited.”

"We look forward to a long-term collaboration that hopefully will see the creation of a 20 year rum and possibly, later vintages in the years ahead by Authentic Seacoast," said Mitch McNutt, General Manager, Fortress Louisbourg Association. "We see this as another way to tell the story of the Fortress of Louisbourg to a broader group of people, including those beyond the walls."

Authentic Seacoast Distilling Company's craft-blended over proof rum will be available for sale to the public at the Fortress' period restaurants, and throughout Nova Scotia at the Nova Scotia Liquor Corporation and other fine retailers in 2015. The rum will also be used in rum tasting programs and other events at the Fortress in 2015.

About Authentic Seacoast Distilling Company Ltd

Authentic Seacoast Distilling Company Ltd. produces handmade, craft distilled and blended spirits at its distillery next to Osprey Shores Golf Resort on the historic Guysborough harbour. A part of the Authentic Seacoast Company, which includes Osprey Shores Golf Resort, historic DesBarres Manor Inn, Rare Bird Pub, Skipping Stone Cafe & Store, Full Steam Coffee Co., Harbour Belle Bakery, Authentic Seacoast Brewing Co. (makers of Rare Bird Craft Beer), Glanbùrn Artesian Water, Authentic Seacoast Soaps and the Authentic Seacoast Store. The Authentic Seacoast Company's vision is to restore the proud trading legacy of a seacoast village in Nova Scotia and to create jobs in the community on a sustainable basis by producing and sharing high quality products and experiences that are authentic and memorable. The Authentic Seacoast Company embodies the fresh sea air, industrious people and proud determination that has kept this special place by the sea alive over the past four centuries. Read more at http://www.authenticseacoast.com/

About Parks Canada

Parks Canada is the largest provider of historic and natural heritage tourism in Canada. Through a network of 44 national parks, 167 national historic sites, and four national marine conservation areas, Parks Canada sets the stage and invites Canadians, as well as people from around the world, to engage in personal moments of inspiring discovery at our treasured natural and historic places.
Read more at http://www.parkscanada.gc.ca/louisbourg

About Fortress Louisbourg Association

The Fortress Louisbourg Association provides visitor experience opportunities that ensure the Fortress of Louisbourg National Historic Site is recognized locally, nationally and internationally as a premier destination, immersing visitors in an unforgettable experience of life in an 18th century colonial fortress. The Fortress Louisbourg Association operates on-site food and retail services, delivers visitor experience opportunities including the children's animation program, youth apprenticeship program, drum and fife program and afterhours programs, recruits and manages volunteers and engages partners to enhance access to visitor experience opportunities.
Read more at http://www.fortressoflouisbourg.ca


Coady Slaunwhite
Communications and Public Relations Officer, Parks Canada
902 733-3504; coady.slaunwhite@pc.gc.ca

Doug Anweiler, Vice President, Marketing and Communications
Authentic Seacoast Company                     

902 533-2078, cell 416.898.3144; doug@authenticseacoast.com

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