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News Release

Wednesday, November 13, 2013

Rare Bird Craft Beer to Launch in NSLC Stores November 18th

The Authentic Seacoast Brewing Co. will be bringing Atlantic Canada's oldest brewing tradition to the NSLC next week when its Rare Bird Craft Beer Pale Ale launches in 35 stores across Nova Scotia on November 18th.

The Authentic Seacoast Brewing Co. continues the proud brewing tradition started by Nicholas Denys in Guysborough in 1659. "It's an honour to bring the tradition of Atlantic Canada's oldest commercial brewery to the NSLC with our Rare Bird Pale Ale," said Glynn Williams, Proprietor. "It's an immensely drinkable East Coast interpretation of this classic beer style that beer drinkers everywhere are sure to enjoy."

Brewing craft beer on the Guysborough waterfront since 2006, the Authentic Seacoast Brewing Co. has been serving a loyal and growing following of fans for handcrafted, real ales made in small batches. "Making our Rare Bird Craft Beer available across the Province is the next step in our vision is to help restore the proud trading legacy of Guysborough," Williams said. "Last year, we launched the Full Steam Coffee Co. and are now in more than 100 stores in Atlantic Canada, including all of the Sobeys in the Maritimes, Pete's and other fine grocers, retailers, cafes and restaurants. By making and exporting quality products, we're creating sustainable jobs in our region."

The Authentic Seacoast Brewing Co. currently offers two Rare Bird Craft Beer products, Rare Bird Pale Ale and Full Steam Stout. Also, the brewery will be launching its Pumpkin Ale, made with hand-picked, freshly roasted and spiced pumpkins later in November.

You can read more about Rare Bird Craft Beer at www.rarebirdbeer.com

About the Authentic Seacoast Company

The Authentic Seacoast Company comprises three groups, food and beverage manufacturing, hospitality and tourism, and retail and includes the Full Steam Coffee Co., Authentic Seacoast Distilling Co., Harbour Belle Bakery, Authentic Seacoast Brewing Co., the award-winning DesBarres Manor Inn, Osprey Shores Golf Resort, Rare Bird Pub & Eatery, Skipping Stone Cafe & Store and the Authentic Seacoast Store. Its operations are based in Guysborough, Nova Scotia.

About the Authentic Seacoast Brewing Co.

The Authentic Seacoast Brewing Co. carries on the proud Maritime brewing tradition started in Guysborough in 1659 when Nicholas Denys created the first commercial brewery in Atlantic Canada. Located in an historic building on the Guysborough harbour, the Authentic Seacoast Brewing Co. handcrafts its Rare Bird Craft Beer using pure artesian water and select ingredients to create craft beers of rare character.

For further information, please contact:

Doug Anweiler
Vice President, Marketing
Authentic Seacoast Company

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