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Tuesday, November 25, 2014

Authenticity and Community at Core of New East Coast Rum Company

Guysborough, Nova Scotia's Authentic Seacoast Distilling Company Ltd. has announced the launch of their Sea Fever™ Rums. Run by Glynn Williams, the company's new brands hold authenticity and community at their core. Matured in oak barrels at their historic distillery location on Guysborough Harbour, the rum is sold in traditional bottles and steeped in Nova Scotian history.

26 years ago Glynn Williams fell in love with Guysborough while on vacation. It was a beautiful coastal town that was struggling to keep its Main street alive. There was potential, but someone needed to take the plunge.

He started out by transforming an 1837 manor home into one of Canada’s most romantic hotels, reopening a pub in a former 1929 general store and making it into one of Canada’s top 10 craft beer destinations, and then converting a tired store into a lively café and shop. Then came a golf resort on the harbour and this family of businesses became known as Nova Scotia’s Authentic Seacoast™.

While tourists came to Guysborough in the summer months, Williams knew the village needed more.

“It was like a light bulb went on,” he recalls. “I realized that we needed to be creating products within the community that we could take to markets far and wide.”

He soon created Harbour Belle Bakery and a certified Fairtrade organic coffee roasting company, Full Steam™ Coffee. Glanbùrn Artesian Water, a bottled water business, was launched in 2013. He also opened and expanded Rare Bird Craft Beer, which began producing award-winning ales.

All along, Williams was working towards the goal of honouring Nova Scotia’s seafaring history with a line of spirits from Authentic Seacoast Distilling Company Ltd. Launching with three varieties of Sea Fever Rum (Amber, Spiced, and Coffee Maple), these quality handcrafted spirits each have distinctive flavours that speak to the unique seacoast experience of Chedabucto Bay.

Sea Fever Rum

Sea Fever Rum is a testament to the company's passion for the people, history, and traditions of Nova Scotia. For three centuries, salt cod and lumber left these shores for the West Indies, the ships returning with "hogsheads" of rum in their holds. This proud trading history continues with Sea Fever Rum. Brands include Sea Fever Amber, Sea Fever Coffee Maple, and Sea Fever Spiced.
 
“It gives me great pleasure to be with a tremendous team of hard working men and women who share a passion to bring to life and celebrate our heritage and see the rebirth of this beautiful community on the Guysborough Harbour,” says Williams. “We’re bringing history to life in an authentic and memorable way and, like the winds off the bay, I think it’s going to blow people away when they try it.”

Embrace the unknown at http://www.seafeverrum.com

About the Authentic Seacoast Company

The Authentic Seacoast Company comprises three groups, food and beverage manufacturing, hospitality and tourism, and retail and includes the Full Steam Coffee Co., Authentic Seacoast Distilling Co., Harbour Belle Bakery, Rare Bird Craft Beer, Glanbùrn Artesian Water, Authentic Seacoast Soaps, the award-winning DesBarres Manor Inn, Osprey Shores Golf Resort, Rare Bird Pub & Eatery, Skipping Stone Cafe & Store and the Authentic Seacoast Store. Its operations are based in Guysborough, Nova Scotia. Read more at http://www.authenticseacoast.com/

Media Contact

Matt Charlton
Pigeon Row
(902) 240-4928
matt@pigeonrow.com

Doug Anweiler
Vice President, Marketing and Communications
Authentic Seacoast Company                   
902 533-2078, cell 416.898.3144
doug@authenticseacoast.com

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